I think that you have seen many times beautiful infographics that talk about when the peak of activity on social networks occurs, which means that at this time it is better to buy advertising, for example, in communities. Most often there is one number, for example “Facebook - 19 o’clock” and that’s it. And what happens with activity all day - not a word. In addition, the calculation method is not described. It is for these reasons that I do not particularly trust such infographics, and I do not advise you to take everything on faith.

So I decided to do my own research for social network"In contact with". The “Alert Box” plugin was installed in Firefox and configured to check the specified indicators every hour. This number of people online ^(https://vk.com/search?c=1&c=1&c=1&c=people) throughout VK, the number of online participants in World of Tanks groups ^( https://vk.com/official_world_of_tanks), Did you know? ^(https://vk.com/vk.fact) , +100500 ^( https://vk.com/maximplus100500) and of course MDK ^(https://vk.com/mudakoff) .

As already mentioned, the indicators were checked every hour. For convenience, Moscow time is indicated. All pictures are clickable.

As you can see, there is nothing unusual in the activity. At 7 am, most of the users are asleep; online only 1/6 of the maximum value, i.e. in the morning the audience is 1 million users. After 7 am, the audience begins to actively increase, approximately 1 million per hour, and this continues until 13-14 o'clock, when the daily peak of attendance occurs. As you can see in the graph, there are no serious failures, so I don’t see much difference in what time to publish advertising in public pages (unless it is intended for children under 18 years old, but more on that later), because from 13:00 in the afternoon until 12:00 at night the audience is on the social network.

Moreover, at 22-23 hours the peak of activity occurs. Apparently everyone goes to the site to see updates in public pages, watch a movie and chat with friends before going to bed. After 0:00, the audience begins to fall as rapidly as it rose in the morning - it falls by more than 1 million per hour, and at 5 am it reaches its minimum - a little more than 700 thousand users remain.

Online users in publics

I think among blog readers there are webmasters who buy advertising in public pages and ask the question “What is the best time to post?” The graph gives a clear answer to this question. Let's decipher it. Until 12 noon, the number of online users who have joined the 4 selected publics is only growing, which means it’s worth waiting a little to reach as large an audience as possible. It is also clear that everyone’s height is approximately the same; only the public “Did you know?” stands out. with a sharp jump between 9 and 11 o’clock, but then “MDK” catches up with him and in the future they walk “foot in foot”. Moreover, at the public “Did you know?” the total number of participants is 600 thousand more than that of “MDK”, but the audience is somehow not active (maybe bots?). This once again proves that bigger is not always better. I advise you to pay attention to this (the relative number of online users) when purchasing advertising in public pages - compare the activity of participants. A sharp jump is visible from 21:00 to 0:00 hours, but we already discussed this in the previous chart.

If we do not take into account the dynamics of users (i.e. no one leaves and no one comes), then the average public audience coverage per hour will be 12%, and the maximum will be 18% at 15:00 and 23:00.

Age groups

It is generally accepted that the audience of VKontakte is schoolchildren, and only they sit there. I have to disappoint you - it turns out that this is not entirely true. As you can see, the most online users are in the “From 18 to 23 years old” group, and the “under 18 years old” group, on the contrary, showed interesting results - look at the jumps in this group. Apparently, the younger generation does not miss the opportunity to run outside with friends. Audiences of all ages reach their peak and trough at the same time. At 11 am, everyone is already online, and at 11 pm they start going to bed.

Recently, I set out to find out what time I should publish posts on VKontakte in order to get maximum coverage. To find out, I did some research.

We will talk about groups of copywriters. Other areas have their own audiences with their own preferences and schedules.

Theoretical part

Interested subscribers regularly come to the group to read new posts. There is no point in adapting to them. The more interesting you write, the more people will remember about the community and view its wall.

But you can influence the number of people who see the post in the news. To do this, you just need to publish content when a lot of your subscribers are online. or just before rush hour. These are the indicators I measured.

Let's experiment

For experiments, I chose 3 communities: Overheard | Copywriting, My blog Web.txt and Panda Copywriting (the liveliest of the major groups). Goal: determine the time with the maximum number of online copywriter subscribers.

The study lasted a week - from July 14 to July 21. Every hour, starting at 9 am, Alexey and I checked online in these three groups and entered the indicators into a table.

In total I made 7 simple tables

And then I calculated the average values, divided the results into groups: from the warmest (peak online) to the coldest.

Everything was calculated according to Moscow time.

1pm is the busiest time

Early in the morning people are still sleeping - there is no point in publishing posts. The revival begins at noon, reaches a peak value by 13-00 and remains at a high level for another 4 hours. After 5 p.m., working copywriters go home - the online service drops. And at 21-22 o'clock people come in again.

What conclusions can be drawn from this:

• The best time to post is just before the lunch rush. For example, at 12-30.
• The next post can be published immediately after lunch - online will be large for a few more hours.
• Publish evening posts around 20-30 - before the night peak.

Days of the week

At the same time, I will share the results by day of the week. This will be useful for those who do not write posts daily.

Weekends are always terribly slow

Of course, statistics based on one week's results are not very accurate. Therefore, I do not advise you to listen to her too much. Now I'm working on automating measurements. When everything is ready, I will collect evidence in a couple of months - and then I will publish new, more accurate data.

But here the statistics of the Overheard group come to my aid. There, people themselves offer content, new posts appear regularly throughout the day. And we can look at activity statistics by day of the week.

Activity chart in Overheard | copywriting for the last month

Do you see the "pits"? It's the weekend. Don't post anything important on the weekend. Nobody will read this. The coolest content should be released on Monday-Tuesday. Then you will get maximum coverage and the group will grow faster.

Social poll

I conducted a survey with almost 200 people. The purpose of the survey is to find out at what time people prefer to view the news feed.

Most often the feed is scrolled in the morning and evening

Conclusion: publishing evening posts (around 20-00) is a great idea. Firstly, there is a good online presence in groups at this time. Secondly, people are already free from work and ready to read your content. Thirdly, almost no one writes at night - so in the morning your publications will still be closer to the beginning of the news feed.

Of course, 200 people is very little. Don't take this survey too seriously.

conclusions

I repeat. I conducted research in copywriting groups. It only applies to copywriters. If your target audience is not copywriters, do not use this data. They may not work for you. It’s better to take a week and monitor your subscribers - it will immediately become clear to you when the content should be released.

What can be learned from the study:

• The best time to post is before lunch. This way you will get maximum coverage in the news.
• Second place goes to the evening - 20-21 hours. The online presence is good at this time, and your publications will still be visible in the morning.
• Don't post anything important on the weekend - your coverage will be minimal.

Thank you for taking the time to read this post. I hope my little research will help you increase your reach.

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No one can say for sure what time is the best time to post on VKontakte. Periodic analysis of activities, coverage and advertising response made it possible to calculate two main time periods when the effectiveness of posted posts will be the highest.

The first period is from 12 noon to 3 pm, that is, the lunch break and the hours adjacent to it. The surge in activity in this period is due to the fact that on the eve of lunch, many employees begin to kill time on social networks, sitting in their favorite groups; they prefer to combine the meal process with monitoring the news feed, and spend the time after lunch getting into a working mood, again disappearing among spaces of social networks.

The second period is from 21 to 23. This is the best time for posting, and it is in the evening that maximum coverage is achieved. Returning from work, people monitor the news feed from their devices on the go, and when they get home they often switch to computers, or just collapse into a comfortable chair with their phone, continuing to explore the expanses of social networks in search of new posted content.

But all this is only average data, which depends on the age of subscribers, their place of residence, hobbies and other factors. Any community has a different audience, different attendance and activity. Therefore, in each individual case, it is advisable to carry out the analysis yourself in order to always know when it is better to display this or that information.

Important! Post on VKontakte not at regular hours, but a couple of minutes later. For example, it is good to display a recording not at 20:00, but at 20:02, not at 12:00, but at 12:01, etc. Similarly. This is necessary for the reason that posts in most communities are published at exactly the same time, which forces you to compete for coverage in an unequal fight with hundreds and thousands of other, larger publics. If you post a post a couple of minutes later, then the peak of posting will pass, and you will find yourself in the feed above the overwhelming majority of other communities.

There is also an opinion that it is better to post commercial posts on weekdays rather than on weekends, since on Saturday and Sunday people devote more time to family and leisure, preferring to put social networks in the background.

We distribute posting correctly - a 6-point system

Knowing the most effective hours for competently building a publication system is not enough. You need to properly distribute content throughout the day. For most communities, with an average frequency of 10-20 posts per day, the following system is suitable:

1. morning (6:00-7:00) begins with positive, simple publications;
2. from morning until lunch, posts of average quality occur at infrequent intervals, sometimes alternating with strong content;
3. during lunch hours the quality of publications is slightly enhanced and high-quality materials are used;
4. from lunch to evening, average posts again alternate with strong ones, gradually increasing the frequency of publications;
5. in evening prime time, it is necessary to use the strongest content and increase the frequency of its posting in order to reach the maximum audience that this moment actively scrolls through your news feed;
6. The day ends with simple fasts closer to midnight (23:00-1:00).

Scheduling delayed posting

Wherever you are and no matter what happens, posts should always be posted. One or two days of downtime in publishing may well cover the entire previous one. long work, therefore, such a situation should not be allowed under any circumstances, and this is where a postponed post will come in handy.

To help set up a competent publishing process in the community and on the page, there is a timer that allows you to create delayed publications. Thanks to this functionality, you can prepare content in advance, arranging it for the best time, and it will appear on the wall on the right day and at the specified hours, maintaining the interest and activity of subscribers.

With the help of auto-posting, you can provide the community with material for a long period of time, while focusing on other important areas of project development.

A little parting word

The functionality of the VKontakte social network is quite extensive, and if used correctly, you can make the work of maintaining a community easier by automating part of the work process as much as possible. Develop a content strategy, prepare templates, ideas and templates for publication, decide on the target audience and the right time for posting, set the content on a timer and get started. And remember: the main thing is the quality of the content, because without it, even the most productive hours will become just time gone by.

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The main goal pursued by companies that own accounts on social networks is to attract the maximum number of users to their page. The successful timing of publication determines how many followers will see the information offered. Therefore, it is important to choose the best time to publish posts, when the majority of the audience is active, but at the same time the social network is not oversaturated with other publications.

The analytical agency Popsters conducted research on the dependence of the time of day and day of the week on user behavior on social networks. Based on the data from this study, we can draw conclusions about what time the effectiveness of publications will be highest. Research provides only average data: to determine the best time to post a specific page, it is necessary to conduct experiments with the period of news posting and monitor the activity of subscribers.

Lifehack: to automate the process of posting publications at the right time, use .

The Instagram social network reaches a predominantly female audience aged 25 to 45 years. The range of interests of this audience: beauty, fashion, cinema, celebrity life, active and healthy image life. Most often, users access Instagram from their mobile devices.

The optimal time to post depends largely on target audience: young people and students visit Instagram throughout the day, working users most often go to check the news during their lunch break or at the end of the working day. According to the schedule, the greatest activity occurs at 9 a.m., at lunchtime from 3 to 5 p.m., and in the evening from 7 to 9 p.m.. It is also worth noting that between 9 a.m. and 10 p.m., the activity of Instagram users drops slightly.

Latergramme experts say that it is best to post content between 17.00 and 21.00, when most people leave work and go home. The smartphone is always at hand, so you can read the latest news.

Experts point out that in the evening the number of publications is significantly reduced, which increases the chances of reaching a larger audience.

Analyzing the activity of followers by day of the week, we can draw the following conclusions:

• photos can be posted daily at 12, 15, 17-18 or 21 hours. If it is not possible to post every day, then choose Monday, Wednesday and Thursday.
• video publish after 20.00 on any day or on weekends when subscribers have more free time (instructions:);
• Live broadcasts are best done at the end of the week or in the evening. If this is not possible, it is necessary to warn users in advance about the broadcast time;
• If your page is popular all over the world, then when choosing a posting time, do not forget about time zones.

The active audience of users of the VKontakte social network are young people, schoolchildren, students and freelancers aged 13 to 34 years. VK users communicate, listen to music, post photos and read news in various communities.

Peak activity of VKontakte users occurs at lunchtime from 11 am to 1 pm and in the evening from 5 pm to 11 pm.

During the first time period, users are preparing for their lunch break. Having put aside work matters, they scroll through the news feed, waiting for the long-awaited rest. During lunch, most people continue to “sit” on social networks.

In the second period of time, users have already returned from work and continue to monitor VK news, often moving to the computer.

Analyzing audience activity by day of the week, we can conclude that the best days for posting are weekends.

Recommendations for posting content on the VKontakte social network:

• morning is the time for entertainment news, users wake up and start getting ready for work or school, they are not yet ready to perceive information;
• lunch is time for serious content that can contain numbers and analytics. People have already tuned in to the working rhythm and are ready for useful information. Until the evening, post as often as possible, alternate informative posts with entertaining ones;
• In the evening, it is recommended not to slow down the frequency of publications in order to reach the maximum audience. Leave the most interesting and important news for the evening. End the day with nice wishes for your followers.

To more accurately determine the best time to publish posts on VK, taking into account the specifics of the audience, you need to:

1. Conduct an analysis: what groups are your users subscribed to, at what time are they most active (likes and comments);
2. Determine the rest time for users; during this time you should post only short entertainment news and funny pictures.
3. Publish posts at non-standard times: at 12.20, 13.45, etc. During peak activity hours, a large number of publications are posted, which increases the risk of your news getting lost.

Facebook users are predominantly entrepreneurs, top managers, public figures, programmers and people of creative professions aged 25 to 50 years. They are interested in business, political and cultural news. This social network concentrates most of the professional audience that establishes business contacts.

The best time to publish is from 14:00 to 15:00. Facebook is dominated by working users who, after their lunch break, want to read interesting news and comment on friends' updates. Posts published at 13-14 hours collect a large number of reposts; if you need clicks, post the news after 15.00.

User activity increases on Monday and Friday, because... on Monday, users are not yet ready for the work week and spend time on social networks, and on Friday they are already preparing for the weekend.

According to research from HubSpot and Microsoft, the optimal time to post is Thursday and Friday from 1 to 3 p.m.

• Pay attention to the specifics of your target audience (housewives can view the news at any time, and business people only during free hours).
• Study the statistics of visits to competitors' pages depending on the time of day and day of the week.
• Publish news during periods of greatest user activity.
• Experiment with posting times to find the best option; try publishing information during periods of less active audience activity. Perhaps the amount of information is dwindling at this time, but your audience is still online.
• Post your news at the same time so that your subscribers get used to the regularity of your posts.
• Experiment with posting days if you post several times a week.

The target audience of the Odnoklassniki social network is similar to the VKontakte audience, but older. Odnoklassniki is visited mainly by women who communicate and look for something interesting. Users do not like to read long posts: they are more interested in entertaining and humorous content, as well as short videos.

The largest number of users log into the social network in the morning from 9 to 11, when they get to work or places of study, in the afternoon from 15 to 17, when students and schoolchildren return home, and in the evening from 19 to 20, when they come home working people. During periods of greatest audience activity, it is recommended to post at least twice a day.

Similar to the social network Vkontakte, most people are on Odnoklassniki on weekends.Recommendations for posting posts on Odnoklassniki are similar to those given for the VKontakte social network.

When is the best time to post videos on YouTube?

The majority of YouTube users are people aged 18 to 54 years, 10% of the audience are children and teenagers from 12 to 17 years old. Most often, video clips are viewed by men aged 18 to 24 who are interested in cars, electronics, sports and computer games. The most active users are considered to be young people from 25 to 34 years old.

According to data from the Frederator Networks site, the maximum number of users gathers on YouTube from 14 to 16 hours from Monday to Wednesday, from 12 to 15 hours from Thursday to Friday and from 9 to 11 on weekends. This is the best time to post videos on your channel. Thursday, Friday and Saturday are the days on which videos receive the most views and likes.

• determine the average age of your target audience. Schoolchildren are free in the afternoon, and working users watch videos most often in the evening;
• take into account the difference in time zones if you want to reach the maximum audience around the world;
• post videos regularly at the same time, so subscribers will know when to come to the channel for a new video clip;
• Monitor the video view statistics to adjust the time if necessary. Statistics can be viewed in the Creative Studio - YouTube analytics.

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